Top 5 Social Apps Performance in Uruguay Q4 2023

Throughout Q4 2023, the top social apps in Uruguay demonstrated diverse trends in downloads, revenue, and active users. Here's a closer look at how each app performed:

TikTok from TikTok Pte. Ltd. displayed a dynamic pattern in both revenue and downloads. Weekly revenue started at around $10.5K in late September, with a slight dip mid-quarter, before spiking to $12.5K in the last week of December. Downloads fluctuated, peaking at approximately 23K in late October and settling at around 17K by the end of the quarter. Active users showed a gradual decline, from about 860K to 757K.

Instagram, published by Instagram, saw consistent weekly downloads, averaging around 15K, with minor fluctuations. Revenue varied, reaching its highest at $3.3K in early October and $3.2K in early December. Active users remained relatively stable, hovering around 1.5M throughout the quarter.

Facebook by Meta Platforms, Inc. experienced steady weekly downloads, averaging about 11K, with a slight peak at 12.2K in mid-December. Revenue remained modest, peaking at $525 in mid-December. Active users were stable, consistently around 1.7M.

Threads, also published by Instagram, showed significant growth in active users, starting at 72K and reaching 134K by mid-December. Downloads saw a notable spike in late November, reaching 16.2K, and remained strong with 13.7K by the end of the quarter.

Plato: Fun Multiplayer Games from Plato Team Inc. maintained steady performance with weekly downloads averaging around 3K, peaking at 3.7K in late October. Revenue showed minor fluctuations, peaking at $583 in late November. Active users remained consistent, averaging around 29K, with a slight increase to 30K by the end of December.

For more detailed insights and data, visit Sensor Tower.